Selling Online is like Climbing a Mountain

  • Create funnels, not websites. Imagine being dropped in the middle of the forest and every path looks the same. Mark a trail for your visitors.

  • Rest and stay hydrated but don't take too many breaks or you're not going to reach the summit by sundown. Track data and adapt, but don't get stuck in analysis paralysis.

  • The higher you want to climb, the more gear you need. A/B tests, upsells, multiple sales channels, scalable flows for all of these are your harness and crampons.

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